The Roohi Store (@theroohistore) was started in 2017, with the idea of bringing ethnic and ethically made/sourced jewellery to the masses. The pieces made by us are versatile and stylish, and our aim is to cater to people of varied fashion styles. The Roohi Store makes pieces in small batches, so every piece is unique in its own way to associate a sense of exclusivity, considering we are what we wear. We keep our pieces as user friendly and convenient as possible, making pieces that are comfortable, affordable and STYLISH!
Being a start-up and a brand new to the retail segment, our association with BayaWeaves has been a wonderful journey.
This collaboration between The Roohi Store and BayaWeaves has been a great opportunity for us to bring our products to a larger audience who appreciate products that are handmade and made with love. We applaud the brand ethos and philosophy that BayaWeaves has developed over the years, paving the way for artisans to reach an urban market along with helping small businesses spread all over the country to grow.
Our association with BayaWeaves has been a very fruitful one and we hope to grow as collaborators together to reach audiences in every part of the country.
Shop this collection at : https://bayaweaves.com/collections/the-roohi-store